Community Playbook

Build

Practical guides organized around a clear community decision or job to be done.

Define the member outcome, format, platform, and first launch.

Design a paid community around recurring member value.

Plan a focused launch that validates the promise before scaling.

Choose free access, paid access, or a deliberate hybrid.

Decide whether your offer should center on curriculum, interaction, or both.

Create clear, usable rules that make expectations easier to understand and enforce.

Understand the operating work behind member experience, programming, moderation, and feedback.

Choose between time-bounded cohorts and continuous enrollment.

Plan a member-first platform migration with clear communication and minimal disruption.

Explain who the community is for, what changes for members, and why participation matters.